Nowadays, people get attracted to social media platforms that are engaging and entertaining. One of the most notable platforms is TikTok. With Generation Z and a young Millennial audience, TikTok has become a fascinating landscape for people worldwide. Though TikTok is a fun and entertaining space, marketers are rolling out to be an effective marketing tool. Many well-known brands such as Chipotle, Denim, and much more leverage the TikTok platform to increase their visibility and boost their brand awareness. Brands that are leveraging TikTok are reaping massive perks. As a brand, it is high time to step into the most engaging TikTok platform.
If you are still doubtful about stepping into the TikTok channel, we are here to help you out. In this article, we have highlighted some stats that show why it is essential to leverage the TikTok platform for businesses and brands. In addition, brands can also try out services at Trollishly to enhance their TikTok presence uninterruptedly.
Firstly, let us check what the TikTok platform is and who is using the fierce platform.
What Is TikTok?
TikTok is a short-form video-sharing platform that is well-known for its authenticity. While creating a video, you can add filters, AR effects, soundtracks, and much more to make it attractive.
Who Is Using TikTok?
TikTok is a unique platform well-known among young Millennials and Gen Z audiences. According to a study, more than 32.5% of users are between the ages of 10 to 19. By another study, 29.5% of users are between the ages of 20 to 29. These stats show that the platform is top-rated across younger generation audiences. Furthermore, based on another study, 16.4% of users between 30 to 39, and at the same time, 7.1% of users are above the age group of 50. These stats show that people of all age groups are getting into the TikTok platform to increase their reach and grow their engagement.
Come, let’s jump into the stats that marketers need to know.
1. Immense User Base
According to a study, the TikTok platform has 689 million users worldwide. This statistic depicts that it would be immensely beneficial for brands and businesses after leveraging the TikTok platform. As a brand, it is essential to leverage TikTok in an effective way to reach massive new audiences. You can also buy TikTok views to maximize your immense reach. Therefore, ensure to leverage the right TikTok marketing strategy to attract an enormous audience on the fierce TikTok platform.
2. Globally Popular
Based on a study, the TikTok platform is available across 155 countries. This statistic shows that the TikTok platform is immensely beneficial for global brands. As a brand, you can leverage the TikTok platform to boost your reach and exposure globally. TikTok is an excellent platform for brands and businesses trying to grow their visibility globally and increase their brand awareness.
3. Massive Engagement
According to a study, 9 out of 10 TikTokers use the app daily. This stat highly depicts how the platform is massively engaging to the audience. As a result, brands and businesses can use the TikTok channel to improve their engagement and grow their visibility globally. Hence, as a brand, you can employ TikTok to develop your engagement flawlessly in your marketing strategy.
4. Growing Fame
The TikTok app has reached over two billion downloads. This statistic shows that the TikTok platform is raising its popularity globally, and people are more likely to use TikTok every day. This increase is highly due to original and genuine videos on TikTok. People are getting attracted to TikTok’s authenticity. Therefore, brands who are thinking of getting into TikTok must ensure to generate accurate and attractive videos. As a brand, you can get more TikTok likes to improve your reach and reputation on TikTok.
5. Higher Engagement
TikTok is growing its engagement across the globe. According to a study, users spend more than 52 minutes every day on the TikTok app. This stat shows that the TikTok platform is massively engaging due to its authentic and genuine videos. Hence, as a brand, you can leverage the TikTok channel to generate authentic videos to build relationships with your audience. In addition, some brands grab premium Trollishly services to enhance their engagement rate.
Final Thoughts
TikTok is a well-known platform for its exemplary, unique, and authentic content. Brands and businesses started leveraging the TikTok platform to improve their reach and also boost their awareness across the globe. If you are still hesitant to employ TikTok in your marketing strategy, there is nothing wrong with trying it. Since only a few brands are leveraging the TikTok platform, the competition is less. Before the competitors start growing, leverage the TikTok platform to boost your visibility and recognition seamlessly.
In this article, we have highlighted some of the statistics that show why it is essential for brands and businesses to employ TikTok in their strategy. If you have any other thoughts, share them in the comments below.
