I’m sure you’ve heard the expression “it doesn’t matter how many Facebook likes you have.”Alternatively, “the amount of Twitter followers you have isn’t that essential.” What counts, according to the suggestion, is what you do with these likes and follows. Likes are really valuable. To gain likes and get into the market, social media experts attempt a variety of methods. We get caught up in the stats that indicate how effective we are, and a simple like or follow doesn’t do anything to convey this. Some of the best reasons to encourge Facebook likes are:
Affinity’s expression
A Like is a casual statement of affection. It shows that the visitor is interested in your company and would want to hear from you. It’s similar to someone subscribing to email updates. This can lead to the development of more intimate ties with consumers as well as a higher level of engagement.
Users who are more engaged
According to Facebook, those who click the Like button are “more engaged, active, and connected than the average Facebook user.” According to Facebook, the average “Liker” has 2.4 times the number of friends as a normal user and is also more interested in exploring material they find on the site.
Capability for email marketing
Fan base is completely depend on the people who likes your page. You may send broadcast-style emails to all of your followers or target them based on factors like age, gender, and geography using the messaging function in the page’s administrative interface. While sending an occasional email should not be overdone, it is another approach to keep top of mind with consumers.
Content Syndication that Goes Viral
When you publish material to your Facebook Page, it has the potential to show up in the news feeds of your fans. To be clear, there is no assurance that every item will be shared 100 percent of the time. For those who do, a full news feed story – Facebook’s word for a news item – is displayed, which might contain a link to the posted item’s source, a thumbnail image, and a text copy from the shared item.
Insights Come from Likes
Every facebook Page comes up with the Analytics feature. It gives extensive information about fan activity on the page, as well as demographic data like age, gender, and geographic area, all of which can be useful for market research.
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Summing up
Past activity should not be seen as the primary predictor of future success when it comes to social media’s impact on e-commerce sales.
Social media is here to stay, and Facebook is the most popular social media platform. As a result, leveraging the site is worthwhile, even if it just results in a 5% increase in revenue.Because of the aforementioned marketing advantages, Facebook has the potential to be a viral marketing engine, with the Like button acting as the accelerator.