At Agency Elevation, we provide your clients the highest-quality PPC management services with our U.S.-based Wisconsin and Pennsylvania teams. White label (or private label or reseller services), as it relates to PPC management, means having another agency perform your agency’s PPC fulfillment for your clients. And by PPC, meaning pay-per-click advertising, which most commonly refers to Google Ads, or sometimes Microsoft Advertising. This means white label PPC management for your agency’s clients is done totally behind the scenes. Your clients wouldn’t know we exist! It’s as if the work being done was done by your in-house employees, but without all the pitfalls associated with hiring in-house which we address below. All the work we do that would appear in the ad accounts’ change history reports would use a generic email address and so we leave no trace that we aren’t officially part of your agency. White label PPC management offers some huge benefits, as you’ll learn below. From Google Search ads to display ads, YouTube video ads, and remarketing ads, you’ll get in-house quality without in-house costs and headaches. Read on to discover how helpful this could be for you and your agency.
Attracting, interviewing, hiring, onboarding, compensating, and keeping in-house PPC specialists is a tough chore. It takes valuable time and after all that, who’s to stay they’re going to stick around? Can you afford continual raises? Costly health insurance? Equipment expenses? All the personal time you’ll need to give them in the way of regular check-ins and periodic reviews?
Another common issue with in-house PPC management is how do you handle overflow? Say you hire someone to handle 20 accounts, and they’re maxed out right away. What happens when you have 5 more? The workload is too much for your current employee, but not enough to justify another hire. Our white label PPC management can scale up or down from 1 client to 100 on a moment’s notice, and without you paying a cent more than needed.
Yet another challenge with in-house is the training aspect. Are you equipped to ensure your team is continually up-to-date with the latest PPC best practices and skills? Google Ads changes crazily fast. Unless you yourself are an expert and have a lot of time on your hands, you’re going to need to have them get their training elsewhere. Maybe you’ll have to pay for it, or just hope your team does it on their own time. We keep our team accountable for you; nothing to worry about with our white label PPC management quality!
How does Agency Elevation’s white label PPC management work? It’s super simple for you! Any time you have a new account, you’ll just complete our easy PPC intake form which allows us to gather pertinent information from you about your client, and we’ll then have the account ready to launch within two business days or so. We’ll pull everything together and communicate with you only as needed to keep it as hands-off as possible for you.
If a landing page is needed, we’ll help you get it to the finish line, or create one ourselves via our design team experienced in PPC conversion rate optimization. We can help you get your CallRail or other call tracking software setup right too, in addition to the proper placement of Google Ads conversion tags, so all the pieces are in place for a successful launch.
Our communication with you is quick and seamless. No wondering if we’ll ever get back to you. We’ve found what works best is integrating with your team’s Slack channel. We’re 100% USA-based and so we’ll work in the same time zone(s) as you and provide incredible customer service and a high level of awareness and transparency in terms of where things stand and how accounts are performing.
Our post-launch white label PPC management entails a sophisticated optimization routine our team goes through weekly. We cover all the important aspects, including regular and timely additions of negative keywords, the creation of new single keyword ad groups, ad copy testing and iterating, conversion analysis, budget trending optimization, and so much more. All the elements that go into a successful Google Ads campaign are included!
In the first week of each month, for the month prior, you and your clients will receive a white labeled PPC report from our software provided to you at no extra charge. These reports are aesthetically pleasing and informative, and will show the key performance indicators for the client’s PPC results for that month. This makes retention easy, and one less step for you to do!
So what sets our white label PPC management services apart from our competitors’? Firstly, we’re local, and you’ll be supporting American business. We’ve found most white label PPC management services may have a US-based office or two, but the work is outsourced overseas where quality really suffers. All of our employees are based in the United States, primarily in our central locations of Wisconsin and Pennsylvania, but with team members in other states as well. We provide the utmost quality in our PPC management, and incredible timeliness in communication, two absolutely critical components for the success of any agency’s PPC fulfillment.
Don’t let us being U.S.-based fool you into thinking we’re expensive though! Our pricing is as competitive as it gets, and grows with you over time so that as you add new PPC clients and scale your agency, your profit margins will increase! Our pricing is straightforward and simple. No setup fees, hidden expenses, or charges at every corner. We charge just enough to be able to move the needle for your clients and not a penny more.
We mentioned the quality of our work, and there’s a reason why. Our team has experience in PPC management and Google Ads that few possess, namely doing work for huge, well-known international brands who spend millions of dollars a month on PPC management services. Learnings gleaned from this paired with managing thousands of small to medium sized business’ PPC accounts over the years has led us to create a special blueprint for success that we’d love to perform on your clients’ accounts!