One of the most critical digital marketing strategies used in SEO is link building. Link building refers to the process of acquiring links to your website from other websites. Your business can achieve this link acquisition through blog posts or other forms of content creation. Link building not only increases the flow of organic traffic to your website but also strengthens its domain authority score. Domain authority (DA) is a score determined by Moz that ranks your website according to how likely it is to appear on the search engine results page (SERP).
Your domain authority score will lie somewhere between one and 100. The higher your DA score, the more search engines will recognize you as a reputable website to present to searchers. Unfortunately, the higher your DA score is, the more challenging it will be to increase it. Link building can be accomplished by several means; however, one of the most widely applied practices is the use of backlinks.
What are backlinks?
Backlinks are also known as “inbound links.” They are created when one website links to another website. Backlinks can be inserted in blog posts, onsite content, social media, or any other content creation method your digital marketing team utilizes. When appropriately used, they will play a significant role in amplifying your online presence. Unfortunately, all backlinks are not equal. Spammy backlinks or links to unreliable sources can decrease your DA score or even brand your website as a less-than-credible source.
Why are backlinks important for SEO?
Backlinks are one of the most critical components of off-site SEO. Think of backlinks as recommendations. A website with an external link to your website is essentially telling search engines that they can vouch for you. In addition to signaling to search engines that you’re reliable, they also demonstrate your credibility to searchers. LinkGraph.io understands that Google and other search engines’ primary goal is to satisfy search intent. That is why the SEO campaigns and services offered to business owners are tailored to best target your audience and enhance your relevancy to search engines. A wider internet presence leads to higher revenue and increased brand awareness.
Are backlinks good for my brand?
Link building is excellent for building your brand’s image and establishing your company as an industry expert. Many people utilize link-building techniques like backlinking and guest blogging to increase their website’s domain authority score. However, link building will also expose your company to a wider internet audience through an endorsement. For this reason, it is extremely important to keep your company’s voice and image unified.
Any referral traffic you gain from guest blogging, for instance, will expect the same professionalism in your web design, products, and services that you demonstrated in your off-site content. Reputation management can be a challenge to keep up with. Thankfully, LinkGraph’s comprehensive SEO services can include brand management upon request.
Whether you need to boost your DA score, increase your brand awareness, or work on your company’s image, backlinks are an excellent way to do so. Link-building techniques are not limited to blog posts and content creation, so it is a good idea to get with your SEO team and devise a strategy that will work best for your company. Before implementing a link-building technique, it may be helpful to solidify the image your brand would like to portray.
Having a solid idea of the values, web design, and tone of your company will promote unity not only in your company image but also across your team members. Consistent communication between your salespeople and digital marketers will ensure your approach is organized and effective.