If you are a real estate agent looking to build out your client list and expand your net, then utilizing the power of real estate postcard mailers would definitely be a great idea!
There are a lot of different kinds of postcard mailers that a person can utilize, and it is important to make sure that you are utilizing the best options based on what you want to achieve.
One such option is known as just listed postcards. But what are these just listed postcards and what are the three things that you should absolutely include on everyone? Visit site to break that all down together!
What are just listed postcards?
To put it as simply as possible, just listed postcards are basically physical postcards that you send out to raise awareness about a new home listing. While awareness about the listing itself should be considered one of the goals of a just listing postcard, the primary goal is to create recall.
What this means is that your major goal is to raise awareness about your brand and ideally attract new potential clients to your company. Just listed postcards may not only help you actually sell the home you are advertising, but it can also help you gain new clients!
Talk about a win-win!
Top 3 things to include
Now that you know what a just listed postcard is and what the ultimate goal of sending them out is, let’s go over the top 3 things that you should include! They’re pretty straightforward, but if done correctly, can lead to an invaluable increase in recognition for your company.
Make sure to include photos
The first thing that you will want to make sure to include is both the most appealing photographs of the home, as well as your professional headshot. This will give some surface information about the home and will immediately make you more recognizable and “human” to anyone that comes across the postcard.
Remember, you are not just selling the idea of the home here, you are also selling the idea of working with your company. So you will want to make sure all the photographs are appealing and of high quality.
Make sure to include a call to action
Calls to action are crucial in almost every line of business and product marketing. What they are is a highly clear direction into exactly what step the reader should take next. “Call today for a FREE home inspection” is a great example of a fantastic call to action that will surely get you some valuable leads.
Make sure to include proof of your success
Whether you have recently won a local award for your services, have fantastic reviews and ratings online, or just have fantastic feedback from past clients, it would be wise to include such information on your postcard. This will give anyone reading it added proof that you are not just legit, but also one of the best in the business in your area!
