Shoe Guide: Everything You Want to Know About Nike’s Air Max Collection

- Advertisement -

Nike Air Max is more than a sneaker line it’s a culture!

What sneakerheads perceive when they look at their favorite Air Max sneakers is far more than visual. Entire eras come flooding back: sounds, smells, emotions! To a sneakerhead, Air Max is more about history than fashion!

- Advertisement -

Likewise, this article is more than an ordinary shoe guide. It will help you to contextualize the line in the stream of time and help you to understand why Nike Air Max holds the mantle as the greatest sneaker line of all time!

The Story Behind the Nike Air Max: Tailwinds

Believe it or not, but Nike Air Max’s origin story began in the late ’70s! 

- Advertisement -

It was a NASA aerospace engineer by the name of Marion “Frank” Rudy that came up with the air technology we now know and love. The technology was first used in 1978 on Nike’s Tailwind sneakers.

In 1980, it became the first Nike shoe to be worn by an Olympic Gold Medalist for the 800m sprint.

- Advertisement -

However, Air Max only gained its cult following in 1987 when one of Nike’s designers came up with a crazy idea!

The Visible Air Unit: Air Max 1

Air Max’s design immediately mesmerized the masses when architect, Tinker Hatfield suggested exposing the air unit with a window for future shoe models.

Allegedly, the idea was not well received by Nike, but Hatfield stood his ground, and in 1987 the Air Max 1 was born!

The visible air unit design became the symbol for what the ’80s represented: innovation and revolution. Air Max had become more than a performance shoe. Nike knew this and was ready to embrace its new identity at the dawn of the new decade!

The Empire Strikes Back: Air Max 90

Air Max 90 helped solidify sneakerhead culture. With this model, Hatfield blurred the lines between architectural aesthetics and performance shoes 

The sheer beauty of the sneaker was what gave rise to its popularity. It never needed an athlete or celebrity to vouch for it: this sneaker spoke for itself!

Air Max 90’s influence on urban culture globally can not be contended with down to this day. Because of this, it remains the OG sneakerhead’s sneaker.

Organic Evolution: Air Max 95

With the Nike Air Max 95, Nike wanted to prove that they knew how to drastically reinvent air technology.

Aesthetically, 95s are inspired by the organic patterns of anatomy. More daring exposure of the air unit was also employed. The demand for this sneaker was so great that it even overshadowed the release of the Air Max 96.

Choosing a Nike Air Max style of your own at this stage of the decade was, like being a kid in a candy shop!

Visions of the Future: Air Max 97 and Beyond

1997 was the beginning of the end of the millennium and Nike wanted a sneaker to reflect that.

Its visible air unit spanned the entire mid-sole, reminiscent of the Japanese bullet train. The ripple design posed philosophical implications of the times that would proceed the decade.

The future of Nike collections was as clear and tangible as the visible air technology they design almost 20 years prior!

More Than a Shoe Guide

As mentioned at the outset, this article is more than a shoe guide. It is more about the Nike Air Max line’s context. Understanding why, when, and how these sneakers were created helps us to understand why they are more than just shoes. 

Every sneaker has a story to tell. And when our story collides with those of the sneakers we wear, when we walk in those sneakers we are, in effect, walking through time as well as space!

For more informative articles keep browsing our site.

 

- Advertisement -
Cameron James Connor
He has worked with various business magazines like Business Today Outlook as a freelancer before joining the team. She is an addicted reader of self-help books, fiction, and journals.

Related Stories

How To Get People To Like Probate Lawyer West Jordan Utah.

There are many reasons for people to dislike Probate Lawyer West Jordan Utah or even lawyers in general, but it is important...

5 qualities to look for when buying bulk blankets for the homeless in your local community!

If you are interested in doing community outreach, helping those who are less fortunate, and making sure everyone in your local area...

Sexual Harassment in the Workplace: Tools to Help You Feel Confident

As many as sixty percent of women have experienced sexual harassment in the workplace. For men, around 16.5 percent of them have...

Not sure how to start preparing for the SBI PO exam? Here is a head start.

SBI PO is a dream job for many aspirants in India due to the high salary and other benefits it offers. With...

Effective Ways That You Can Generate Leads by Using Technology

We now live in an age when we can utilize technology to the fullest extent as a means to generate leads for...

Why Should Athletes Take Herbal Medicine?

Herbal medication has been in existence since time immemorial. Even before the invention of modern medicine, humans always found a way of...

Fighting Every Day? 5 Reasons You And Your Spouse Need Couples Counseling!

When you are in a relationship, it can be challenging. In today's times, you will notice that more than half of the...

You might also likeRELATED
Recommended to you

How To Get People To Like Probate Lawyer West Jordan Utah.

There are many reasons for people to...

5 qualities to look for when buying bulk blankets for the homeless in your local community!

If you are interested in doing community...

Sexual Harassment in the Workplace: Tools to Help You Feel Confident

As many as sixty percent of women...