What Are The 7 Functions Of Social Media?

dole777 EQSPI11rf68 unsplash
dole777 EQSPI11rf68 unsplash

The history of social media dates back to the mid-1990s when some people developed communities where like-minded people can sit together and discuss the topics of mutual interest. 

There are several uses of social networks. The most important functions of social networking websites are identity, conversations, sharing, presence, relationships, reputation, and groups.

This article explains the good uses of social networking websites. If you want to know the 7 most important functions of social media, this article is for you. Let’s start the discussion. 

Social Media Sites Today

Human beings love to meet and talk with each other. The invention of the telephone allowed people to discuss points of interest remotely. When the internet started as a new form of communication, people immediately shifted to it. Today, there are about 4 billion internet users. 

Among all internet users, more than 70% use social networking websites to connect and share with friends and family. The usage of websites such as Facebook, YouTube, Twitter, LinkedIn, and Pinterest is quite common all over the world. What are the functions of social media?

7 Functions Of Social Media

What are the 7 functions of social media? There are several uses of social networks. Individuals use it for communication and sharing with connections. Businesses use it to make more sales. 

Among all uses of social networking websites, the most important functions of social networking websites are identity, conversations, sharing, presence, relationships, reputation, and groups.

In this article, we are only going to shed light on the most important functions of social media. What are the notable functions or uses of social networking website media? 

The wait is over guys: here are some notable uses of famous social networking websites: 

  • Identity

All registered users of a social networking website have a distinct identity in the form of a profile. A profile has a name and a unique URL that allow people to reach out to that person easily.

  • Conversations

Almost all major social networking websites have a built-in mechanism to communicate with other members of that social networking website. Some sites even allow their users to make calls. 

  • Sharing

One of the main functions of social media is to share pictures and other information with others. A member of a social networking website can share anything with connections or with everyone publically. 

  • Presence

You can have a strong social media presence if you wish. There is a social media influencer who exercise social media power to influence people. For this to happen, you have to stay in touch with your followers and post on new trends. 

  • Relationships

One of the main purposes of a social networking website is to make new connections and keep up with the existing ones. It is easy to find your classmates and other fellows. Plus, chatting allows keeping in touch with the existing connections. 

  • Reputation

You are in charge of your reputation on a social networking website you are a part of. For example, if you have a profile on Facebook, you can keep your items private or public. If you do not find a thing as good, you can remove it from your profile. 

  • Groups

Not all of us have the same way of thinking. That is why we are constantly looking for like-minded people. We find people who share similar thoughts to get social and moral support. To make this happen you can join or make a group on your social networking platform. 

Using Social Media For Business Growth

You have read the most common and fruitful functions of social media. In the end, we can say that social media can be used for a variety of purposes including but not limited to the 7 discussed above. 

If you run a business, you can use social media for business growth. Millions of businesses are already leveraging the power of social media. A small money and time investment can mean a lot to you.

If you do not know how to get the best out of your social media efforts, you can consult a social media expert. Alternatively, you can read more articles online or attend video courses online. 

Wish you all the best with your social media usage and business growth goals. 


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